Can the DIY approach work for telemarketing?Neil Connaughton
Doing it yourself is all well and good if you’re thinking about putting up a shelf or two, painting a wall or ceiling, building a small wall in your garden or laying a new patio. Most of us can learn the skills needed for these little jobs as we go along.
When it comes to business, however, we’re always told to use experts when needed, and not try and muddle through if we don’t know what we’re doing. Need a website? Get a web developer in. Want to be more tax efficient? Call an accountant. Got a legal problem? Hire a solicitor. We could go on, but you get the idea.
However, once you’ve got everything set up by the professionals, you can take a DIY approach. Take your website – most people can manage their own content in a live site after being shown how. Maybe these same people can use accountancy software to manage the company finances and even deal with the not-so-nice red-tape stuff in some cases too. We could go on, but you get the idea.
This same tactic can be applied to telemarketing. After you’ve installed the right systems – VOIP phones, a decent CRM to keep track of things, and got the right people in place with the right training, you can look after it all yourself. Okay, you might need a bit of help and advice every now and then, and some stuff to refer to occasionally, but there’s no reason you can’t do it yourself.
If you think about it, the key to effective telemarketing is knowing what you’re talking about. And as you’d be talking about your own business, you’ll be at an advantage here. It won’t just be you talking about your business either – you can have a whole team of supporters, or a single cheerleader helping you out when needed if that’s what you prefer.
With the right plan, an understanding of the tricks of the trade so you can speak to the person you need to, a DIY approach to telemarketing could give your business the jump-start it might need.